WD Swim is a leading private swim school serving families across the Greater Toronto Area. Since 2012, the organization has supported over 100,000 students in developing strong swimming skills, water safety awareness, and confidence, with campuses in North York, Richmond Hill, and Markham.

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Working directly with the business owner, I supported the company’s recovery and growth following the impact of COVID. My work included repositioning the brand, restructuring social media strategy, redesigning the website, and implementing SEO-driven improvements to strengthen digital visibility.

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These efforts contributed to a 40% increase in student enrollment within one year at the Richmond Hill and Markham campuses, helping the business rebuild momentum and support long-term growth.